AI tools are evolving at a crazy pace. And that scares a lot of designers. But what if we perceive artificial intelligence not as a potential competitor and rival, but as an ally and use its power to our advantage?
Technology is constantly evolving and this has a direct impact on design. The future of artificial intelligence is still murky, but one thing is certain – innovation is inevitable. So instead of fearing whether we’ll be out of work, I’ve decided to use the power of AI to my advantage.
We find ourselves on the cusp of a radical change that challenges traditional notions of what creativity is. For centuries, creativity has been considered an innate human trait – a divine spark that sets us apart from machines. But now that artificial intelligence has a firm place in our lives, we must rethink the boundaries of creative expression.
We see AI automating tasks, making predictions, and even creating works of art. But how can it help us build a brand?
- Kittl
Kittl is an AI-powered tool that even users with no graphic design experience can use to create professional vector illustrations, icons, logos, text effects, etc. It’s a great starting point for corporate identity work and visual experimentation.
You can not only generate images based on text prompts, but also edit them immediately. This is a kind of collaborative work – the artificial intelligence creates the image, and you use your creativity to refine it.
Artificial intelligence-generated images
I recently needed to develop branding for a Greek cuisine restaurant. I enlisted the help of Chat GPT to narrow down possible names and logo options. After settling on “Olympian Eatery” and choosing an olive branch inspired design, I moved on to creating a moodboard.
Converting the AI-generated images to vector format
Rather than spending hours searching Pinterest for references, I opted for a more efficient approach – the Kittl image generator. A few Greek-themed queries and the moodboard was ready. I then converted the images to vector format directly in Kittl.
- Kaiber
Kaiber uses artificial intelligence to create impressive videos based on images, text descriptions, and even music. You can also upload your own video and apply various effects to it.
This tool allows you to maintain a unified brand aesthetic across all communication channels. Generate animated images and videos in the same style that can be used across platforms.
- Eleven Labs
Eleven Labs allows users to create custom voices and generate high-quality text-based audio. You can clone your voice, as well as translate speech into different languages.
Create a single voice for all marketing materials, including video voiceovers. This will increase brand recognition and memorability.
- Wonder Studio
Wonder Dynamics’ flagship product, Wonder Studio, is an AI tool that allows you to replace real people in your videos with CG characters. It automates 80-90% of VFX (visual effects) work, which significantly speeds up the launch of creative solutions.
- Flair.ai.
Flair.ai is a tool that helps companies create high-quality product photos in seconds. Users can compose compositions, adjust lighting and shooting angle by dragging and dropping elements in a clear and easy-to-use interface.
- Relume Library
Relume Library offers over 1000 free components for Figma and Webflow that can greatly speed up and simplify the design process. All of them are fully customizable, so your site will look exactly the way you want it to.
- Framer AI
Framer AI is a no-code tool for creating text-based websites. With it, users can quickly design, launch, host web pages, and even customize SEO promotion to attract traffic.
Create websites that match your brand: use the right colors, fonts and graphics. Framer AI also supports interactive elements that increase user engagement – animation, VR and AR.
- Magician
Magician is an AI-based Figma tool. It can help designers with tasks like copywriting, icon generation and image creation. All you need is to properly compose a text query. Experiment until you find the best solution for your project!
The impact of artificial intelligence goes beyond logo generation and visual elements. It now extends to all aspects of your brand. You can create videos, product photography, and even fully functional websites based on a single text query.